The eCommerce trends expected for 2015 is – eCommerce platform software is going to boom bigger and better. From FMCG products to electronics, consumers are consciously making a shift towards shopping online. The main reason being is the conveniency factor.
Most B2C brands have perfected the art of selling through retail chains. With the help of point-of-sale (POS) machines, they know the exact state of inventory, supplier shipments, sales figures, customer trends etc. However, when the same brands move towards an online environment and sale through eCommerce platforms, they forget to integrate the POS systems.
An eCommerce system has multiple processes related to storefront, payment gateways, customer accounts, inventory, product reviews, discount codes, product information, performance reports etc. Achieving high business productivity in an online business environment can be difficult especially when there are multiple processes that have to be taken care of to process a single order. Thus, instead of dealing with these multiple processes that can cause inconvenience, it is an excellent idea to adopt an integrated eCommerce platform when going for online selling. You can read different Strategies to grow your eCommerce Business in 2015
In simple terms, an Integrated eCommerce platform software is one in which back end applications such as CRM and ERP are integrated with the eCommerce platform. All the management processes and valuable data sets are integrated to provide one stop solution to the seller.
Adopting following integrations in your eCommerce website can help improve your business productivity by many folds:
- Inventory integration: The online retail space is highly competitive and dynamic. Number of products and their variations that can be sold through an online store has no limits. But if products do not reflect consumer trends or prices do not match the competitor’s pricing, it can spell disaster. For a manager to make product and pricing decisions, he or she needs real time information of inventories and sales. Unavailability of real time data can dramatically affect the productivity of decisions. A manager always needs to have a track of stock count and needs to know when to stop selling products which are not available in the inventory. Thus, an eCommerce system integrated with inventory management software can professionally synthesize real time information to enable product management, control inventory and boost higher yield. Moreover, with an integrated system in place, changing product prices and introducing sales promotions can be managed from just a single location. Thus, it helps brand to serve customer better and increase customer satisfaction.
- Marketing integration: Marketing activities helps to boost sales and promote products which are not popular or are new. Social media activities are an essential part of any marketing mix these days. An integrated marketing system helps to promote products in multiple ways such as automated email marketing with newsletters, automated social media integration which helps in promotion on multiple platforms, social media sharing when purchases are made, and finally social media analytics. Combining all these activities together, a manager can synergies all viral platforms and embrace the benefits of social media with least amount of efforts.
- Data integration: Any retailer has three types of database – product data, consumer data and financial data. All these databases may have completely separate information. But from the management point of view, it is important to study all of them together before making any business decisions. If product data, consumer data and financial data is stored on different systems, it is difficult to leverage the rich real time data available to the company. Thus, an integrated eCommerce platform helps in maximizing the data resources and allows managers to deliver better productivity.
- Accounts and finance integration: Adopting an integrated eCommerce platform means that all your processes will be centralized. That includes all function of accounting software and finance related also. Typically any manager requires financial accounting reports such as sales and purchases charts, profit and loss accounts, payroll, budgeting etc. With an integrated system, all your financial data are at one place and is accurate and timely. Thus, you can eliminate errors and delays of manual exports. Regardless of the scale of your business, your accounting books will be up to date.
An integrated eCommerce platform can improve organizational and management productivity by delivering better output in several aspects. The major reason behind using an ecommerce platform software to build your own online store is you can get readymade integrations provided by the platform provider.
Moreover, if you are still confused in why selecting an ecommerce platform to build an online store you can contact our eCommerce Platform software experts at SoftwareSuggest.com to get unbiased recommendations and better explanation.