Content marketing can be time-consuming.
Thankfully, there’s no shortage of productivity tools that can help you create better content, remain more productive and get results faster.
This post is a collection of such tools I use on a daily basis. Though you can easily find almost all of these tools for general purposes, this post comprises tools specifically for content marketers.
If you are a content marketer, adding anyone of these productivity tools to your arsenal will help you become more productive.
let’s get started, Without further delays…
1. Trello for Project Management
Before Trello, I used to use lots of sticky notes and spreadsheets to manage my day-to-day tasks. Back then, my normal work day used to begin by digging deeper into the email threads of my clients and sticky notes in order to determine what I should do that day. After using Trello, all I need to do is to give a quick short look at my Trello boards.
The beauty is that in just a single glance, I can easily track the progress of overall client projects. After all, it helps me to make quick decisions about what to do next.
If you’ve never used Trello, let me explain it briefly and how it will help you become a productive content marketer.
Trello lets you organize various tasks horizontally as a series of lists. Each list represents a category of tasks and in each task, you can create a card that represents your to-do item. You can shift each card by simply dragging and dropping it to another list.
Comparing with other free project management tools, even though the features are limited, Trello makes task management much more convenient. You can create a task, organize it and share it with your team very easily.
As a content marketer, I use Trello to create a to-do list for my content marketing campaigns. I use it to organize my workflow ranging from brainstorming blog content ideas, content creation to submitting them to blog editors for publishing.
Despite the learning curve, you might feel at the beginning, over time your overall workflow will get streamlined and focused.
2. Email Productivity Tool
You might be aware of different email marketing tools and plugins you’ll need to use for your website. But I am not talking about those tools here and you shouldn’t confuse email productivity with email marketing.
I am talking about email productivity tool that you need to install as a browser add-on that works seamlessly with your email inbox. It helps you to remain productive by saving the time you work on your inbox.
Let me explain how this tool helps you to remain more productive as a content marketer.
As a content marketer, you’ll often need to network with authoritative people in your niche and outreach to different blog editors via emails. Additionally, if you are a freelance blogger like me, besides outreaching to editors, you’ll also need to regularly get in touch with your new and existing clients to close more deals through emails.
Studies show that on an average, we spend 13 hours a week on emails! With the right email productivity and tracking tool, you can use prebuilt email templates and schedule your emails to send later, which in turns help you to reduce the number of working hours you spend on inbox.
Additionally, an email productivity tool will also allow you to track how often emails are opened and what links recipients click on your emails.
If you’re looking for the right email productivity tool for your needs, take a look at some of them below.
- Streak: Streak is a free Gmail/Chrome add-on to track your email activities and improve your productivity. The free version includes 200 emails tracking per month along with the other powerful tools like send later, email templates and thread splitting etc.
- Rocketbolt: What I liked about Rocketbolt is that its interface is beautiful. The downside is that with a free version, it only allows 100 emails tracking per month.
3. Time Tracking
If you ask me to recommend a single tool to skyrocket your productivity, I’ll recommend you to start using a time tracking tool without hesitation.
Have you ever felt like there are not enough hours to get everything done you scheduled for a day? This is the sign that indicates you should start using a time tracking tool.
Time tracking tool helps you to identify how you spend your time while working. It shows your work behavior, shows time spent on websites. So you can better manage, save and schedule your time in future.
There are many free time tracking tools in the market. Each one is unique in terms of features. Let’s take a look at some of them below.
- Toggl: Toggl tells you to identify what exactly you’re doing and where your time goes. All you need to do is to start tracking when you’re into work and stop when you’re done. When you’re working for a client, the pro-version even allows you to track billable hours, which helps you send an invoice based on it.
- Rescue time: Rescue time is what I use currently to track the time I spend while working. If you have a bad habit of spending too much time on a specific website such as social networking or emails, it helps you to get in control. The premium version allows you to block distracting website after a desired amount of time.
Evernote is a tool that allows you to easily collect and organize all of your ideas in a single point, so you can easily pull it out when you need it.
While brainstorming the content idea for your website, you’ll need to do lots of research to back your points. Evernote allows you to store all of your researched data in a single point, so you can easily pull out things when you’re outlining for your post or creating your first draft.
Like any other productivity tools, Evernote also has a slight learning curve but trust me– you’ll become addicted to it once you get started with it. It will replace all other tools you use for bookmarking and saving content.
Below are a few ways how I use Evernote to increase my productivity.
Evernote is my favorite app to research so I can bookmark/save it for later use. I use Evernote Chrome add-on to save things that I find useful. It allows me to take a screenshot, bookmark a link, clip a paragraph or save a complete article.
Organize my content
Once I create a blog post or any sorts of content, I used to upload it to Evernote as well. This helps me to remain productive in many ways. For example, when I am writing another blog post, I can take a look at my previous blog posts as a reference. The excellent search feature of Evernote helps me to find texts, images, and handwritten words easily.
Evernote on mobile
Even when I am not working, Evernote mobile app helps me capture photos that I find interesting for later use. In addition, it also allows me to create a quick text note and even handwritten notes.
What is your favorite productivity tool? Share your thoughts with us by dropping a line below.