The current business scenario is scary. The internet and technological evolution has been blessings and a curse for businesses. However, savvy marketers have always found a way of beating this challenge, hence the start introduction of CRMs.
For those not in the know, CRM is short for customer relationship management. This is a web based application used by businesses to organize information about their prospects, customers and the leads. In other words it is kind of a database containing customer’s details, and history of their transactions with the organization. Besides, most CRM systems help track organizations earnings by hooking into business’s financial and accounting systems. It also helps in improving client retention which leads to the effectiveness and efficiency of the organization. (more…)