Did you know that email marketing is 40 times more effective when acquiring new customers than using Facebook or Twitter? Attracting new customers is a necessity for growing a business, so investing time and budget into the right medium of email marketing is very important for your overall marketing strategy.
If you are just starting up your own business, you probably want to know if there are any free or low-cost email marketing solutions that have proven just as successful as the more expensive ones. The features and costs vary from one email marketing solution to another, and it is important to analyse your business requirements before you make any decision. (more…)